Director and CEO

Shaishav Mittal is the Director Lovely Sweets and CEO of Lovely Bake Studio – India’s first home of Eggless Baking and one of the fastest-growing FMCG brands in India. Shaishav completed his MBA degree from the prestigious Babson College in Boston, USA, and went on to work with Intuit Technologies in a Marketing Leadership role before returning to India.

Shaishav has been actively involved in reinventing the FMCG space with his range of unique portfolio of 100% Eggless products. In a short span of time, Lovely Bake Studio has managed to make its presence felt in the highly competitive FMCG space in India and abroad. Shaishav is also accredited with reinvigorating his heritage ‘Lovely Sweets’ brand by infusing fresh concepts keeping it relevant to the new generations and started Lovely Imaginations – The one stop shop for designer wedding Invitations and Gifts which in a short span of time has been a runaway success. He has won many awards for his dynamic entrepreneurship and has been on the nominated panel for many industry round-tables discussion and conferences. In his free time he is a fitness enthusiast and enjoys participating in marathons around the country.

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